Ethics and Social Responsibility

Ethics and Social Responsibility 

Over the years Nike has become the biggest company for the athletic industry and global entity, but with it ethical issues has brought up. One example is the Nike sweatshop labor case  that stirred up a big amount of controversy over ethical business practices. Nike being worth 15 billion or more outsourced its manufacturing  plants to different countries in order to lessen cost in making there products, and become more efficiently productive. Nike reducing labor cost, can make more profits. In addition nike, by employing these workers, is giving them employment opportunities that would otherwise not be available. Yet this situation is even more complicated than first appears. in the late 1990s Nike's profits dropped by as much as 40 percent. Why? According to industry leaders, a major cause was the negative publicity shoe companies received the production of their shoes in foreign "sweatshop". Typical of the criticisms. 

Nike planning

Nike's Strategic Planning for Competitive Advantage

 The way Nike was organized was important At NIKE, Inc. they are exploring new sustainable business models to prepare us for a fundamentally different operating environment. This vision has been built on years of assessing trends and materiality for Nike and the changes that are impacting our business, our value chain, our consumers and the world. Nike is now making dyeing shirts. No more fading colors, use a little water and the color will always remain its composure.