Advertising and Public Relations

FIFTEEN years ago, Nike made a splash with an advertising campaign known as “If you let me play.” The ads drew considerable attention — and praise — because they advocated the benefits for girls and young women of participating in sports. Today, Nike’s foundation is taking to heart the concept of “girl power” that was embodied by the campaign, but now it is education, rather than sports, that is being celebrated for its transformative abilities. With an effort known as the Girl Effect, the Nike Foundation — supported by Nike and the Novo Foundation — is trying to raise up adolescent girls in poverty-plagued, developing regions of the world.

Helping those girls to become better educated, the Girl Effect’s Web site asserts, helps them as well as “their families, their communities and their nations.”

Retailing

NIKE is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. As we continue to innovate, counterfeiters will continue to make cheap knockoffs that are often mistaken for the real deal.

So make sure you get all your Nike gear from one of our stores, company websites, or retailpartners. With Nike just specializing in the development and sale of athletic footwear, apparel and equipment, it keeps them focused on bringing new products to their retailers to help keep them at the position there in.

Consumer Decision Making

Consumer Decisions for Nike

Nike's has a wide variety of products from which to consumer's have to choose from. From clothing to watches to footwear and training equipment, Nike has created everything for an athlete to be an even better athlete. Nike Marketing ads also involve a wide range of successful athletes who indirectly credit Nike’s apparel to their successes. Amateur athletes tend to follow the footsteps of professional athletes and help create a reliable quality in the Nike Brand

Developing a Global Vision

Nike doesn't really have a hard time doing this because the first part of developing a global vision is global marketing. Global marketing consist marketing that targets markets around the world. Nike just uses the same techniques as if they were marketing in the U.S. They want to know the fact that Nike will make you a better athlete and it’s a superior product. Not only this but it helps beat out competition easily because Nike will sponsor what is popular and in demand for the public something not every company can easily do because as the saying goes the strong survive and the company has become popular for having excellent marketing plans and marketing ideas as well as taking advantage over mostly every opportunity that became available. So these are ways Nike has made its statement in global marketing and has found opportunities and continues to daily