Monday, October 1, 2012

The Marketing Environment


The product range suits all ages, people and both sexes, whether children or adult, male or female. In addition, customer can get not only sports equipment, but also apparels in the Nike shop. Contracted factories produce the products; the majority of these factories are located in the Asia region in order to decrease the manufacturing cost. Besides, Nike has a wide range of products; customers can purchase on different price levels. Nike’s branches are located in more than 110 countries in the world and more than 18,000 retailers in the United States. The key investment in Nike’s promotion is advertising; they spend about 3% to 10% of their annual revenue on it. No matter what the advertisement or who the celebrity, they attempt to have the best imagination and quality.

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