The product range suits all ages, people and both sexes,
whether children or adult, male or female. In addition, customer can get not
only sports equipment, but also apparels in the Nike shop. Contracted factories
produce the products; the majority of these factories are located in the Asia
region in order to decrease the manufacturing cost. Besides, Nike has a wide
range of products; customers can purchase on different price levels. Nike’s branches
are located in more than 110 countries in the world and more than 18,000
retailers in the United States. The key investment in Nike’s promotion is
advertising; they spend about 3% to 10% of their annual revenue on it. No
matter what the advertisement or who the celebrity, they attempt to have the
best imagination and quality.
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