Monday, December 10, 2012

Business Marketing


Nike’s Global Procurement team manages the procurement process including selecting and contracting with the right suppliers for the right indirect (non-product) goods and services. Nike cooked up the shoes that made it the star of the $35 billion athletic footwear industry. In this think tank for sneakers. Nike's sponsored athletes hailed from all over the world. They took home a lot of hardware from Athens, including 50 gold medals and dozens more silver and bronze. If competitors want to get hung up on what exactly Nike's selling, that's O.K. It's all Nike to them. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

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