Their integrated approach
includes traditional advertising such as, billboards, magazines, and
television. Sponsoring sporting events and players, such as the super bowl and
Tiger Woods. Nike engages in online marketing initiatives by allowing consumers
to consumers to customize their shoes though Nike id. The ads not only got a
lot of attention, they also worked. Sales went up: Mike Wilsky, Nike's vp of
U.S. marketing, was quoted in Sports Illustrated as saying that the shoe, the
Air Cross Trainer II, "immediately shot to No. 1 in Nike sales" after
the ads debuted, outselling the second most-popular shoe by a 10-to-1 margin.
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