The company, with one of the
world's most identifiable logos - the 'swoosh', is a leader in sports equipment
research and development. For Nike to begin their product developing process
for a new product they begin with comprehensive systems thinking around the
domains of design, manufacturing and the life cycle of a product, including the
possibilities for closing the loops on material, product use and end of life. The
more it sells Nike builds a commercialization for a broader crowd and having a
product life cycle (PLC). Their main goal is to get the best product at the best-cost
point, and delivered on time.
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