Nike identifies the market
and segment depending on the product that they are selling. Nike mainly utilizes
Demographic Segmentation in order to sell their products. To do so Nike focuses on
creating premium consumer experiences on product innovation, brand leadership
and elevated retail presence. Nike is targeting further geographic expansion
and farther marketing penetration in all regions. The company has been known to
invest heavily in advertisements and brand promotion. Nike's big sport by all
means has to be basketball which ever way you look it its where Nike builds its
popularity although they do gain some credit for tennis and running but
basketball by all means is Nike's key sport. 
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