Consumer Decision Making

Consumer Decisions for Nike

Nike's has a wide variety of products from which to consumer's have to choose from. From clothing to watches to footwear and training equipment, Nike has created everything for an athlete to be an even better athlete. Nike Marketing ads also involve a wide range of successful athletes who indirectly credit Nike’s apparel to their successes. Amateur athletes tend to follow the footsteps of professional athletes and help create a reliable quality in the Nike Brand

Developing a Global Vision

Nike doesn't really have a hard time doing this because the first part of developing a global vision is global marketing. Global marketing consist marketing that targets markets around the world. Nike just uses the same techniques as if they were marketing in the U.S. They want to know the fact that Nike will make you a better athlete and it’s a superior product. Not only this but it helps beat out competition easily because Nike will sponsor what is popular and in demand for the public something not every company can easily do because as the saying goes the strong survive and the company has become popular for having excellent marketing plans and marketing ideas as well as taking advantage over mostly every opportunity that became available. So these are ways Nike has made its statement in global marketing and has found opportunities and continues to daily

The Marketing Environment

The product range suits all ages, people and both sexes, whether children or adult, male or female. In addition, customer can get not only sports equipment, but also apparels in the Nike shop. Contracted factories produce the products; the majority of these factories are located in the Asia region in order to decrease the manufacturing cost. Besides, Nike has a wide range of products; customers can purchase on different price levels. Nike’s branches are located in more than 110 countries in the world and more than 18,000 retailers in the United States. The key investment in Nike’s promotion is advertising; they spend about 3% to 10% of their annual revenue on it. No matter what the advertisement or who the celebrity, they attempt to have the best imagination and quality.