Integrated Marketing Communications

Their integrated approach includes traditional advertising such as, billboards, magazines, and television. Sponsoring sporting events and players, such as the super bowl and Tiger Woods. Nike engages in online marketing initiatives by allowing consumers to consumers to customize their shoes though Nike id. The ads not only got a lot of attention, they also worked. Sales went up: Mike Wilsky, Nike's vp of U.S. marketing, was quoted in Sports Illustrated as saying that the shoe, the Air Cross Trainer II, "immediately shot to No. 1 in Nike sales" after the ads debuted, outselling the second most-popular shoe by a 10-to-1 margin.

Product Concepts

Nike identified a gap in the sports shoe market - a shoe which mimics barefoot running in order to strengthen runners' feet and legs, giving them more power and speed while reducing the risk of injury. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, etc. for a wide range of sports which include, track and field, baseball, ice hockey, tennis, soccer, football, lacrosse, basketball and cricket they sell them for those sports also. The Nike Hindsight glasses design uses Fresnel lenses, which were originally made for lighthouses and provide a wide aperture and short focal length. People such as marathon runners to track and field athletes could benefit from this since they are doing a lot of movement.

Sales Promotion and Personal Selling

Now the way Nike is involved in personal selling is they are always introducing new products throughout the year. So the way they present these product is they have all types on conventions to show off the new product whatever it might be. With these conventions they can actually present the new product fully explain what the features are and they get a chance to explain really why you should buy this product. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for.