Now the way Nike is involved in personal selling is they are
always introducing new products throughout the year. So the way they present
these product is they have all types on conventions to show off the new product
whatever it might be. With these conventions they can actually present the new
product fully explain what the features are and they get a chance to explain
really why you should buy this product. They are suppose to be knowledgeable of
the brand and should be trained in asking customers the right questions in
order to find out what they are looking for.
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