Monday, November 19, 2012

Sales Promotion and Personal Selling


Now the way Nike is involved in personal selling is they are always introducing new products throughout the year. So the way they present these product is they have all types on conventions to show off the new product whatever it might be. With these conventions they can actually present the new product fully explain what the features are and they get a chance to explain really why you should buy this product. They are suppose to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for.

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