Sunday, November 25, 2012

Product Concepts


Nike identified a gap in the sports shoe market - a shoe which mimics barefoot running in order to strengthen runners' feet and legs, giving them more power and speed while reducing the risk of injury. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, etc. for a wide range of sports which include, track and field, baseball, ice hockey, tennis, soccer, football, lacrosse, basketball and cricket they sell them for those sports also. The Nike Hindsight glasses design uses Fresnel lenses, which were originally made for lighthouses and provide a wide aperture and short focal length. People such as marathon runners to track and field athletes could benefit from this since they are doing a lot of movement.

No comments:

Post a Comment