The Marketing Environment

The product range suits all ages, people and both sexes, whether children or adult, male or female. In addition, customer can get not only sports equipment, but also apparels in the Nike shop. Contracted factories produce the products; the majority of these factories are located in the Asia region in order to decrease the manufacturing cost. Besides, Nike has a wide range of products; customers can purchase on different price levels. Nike’s branches are located in more than 110 countries in the world and more than 18,000 retailers in the United States. The key investment in Nike’s promotion is advertising; they spend about 3% to 10% of their annual revenue on it. No matter what the advertisement or who the celebrity, they attempt to have the best imagination and quality.

Ethics and Social Responsibility

Ethics and Social Responsibility 

Over the years Nike has become the biggest company for the athletic industry and global entity, but with it ethical issues has brought up. One example is the Nike sweatshop labor case  that stirred up a big amount of controversy over ethical business practices. Nike being worth 15 billion or more outsourced its manufacturing  plants to different countries in order to lessen cost in making there products, and become more efficiently productive. Nike reducing labor cost, can make more profits. In addition nike, by employing these workers, is giving them employment opportunities that would otherwise not be available. Yet this situation is even more complicated than first appears. in the late 1990s Nike's profits dropped by as much as 40 percent. Why? According to industry leaders, a major cause was the negative publicity shoe companies received the production of their shoes in foreign "sweatshop". Typical of the criticisms. 

Nike planning

Nike's Strategic Planning for Competitive Advantage

 The way Nike was organized was important At NIKE, Inc. they are exploring new sustainable business models to prepare us for a fundamentally different operating environment. This vision has been built on years of assessing trends and materiality for Nike and the changes that are impacting our business, our value chain, our consumers and the world. Nike is now making dyeing shirts. No more fading colors, use a little water and the color will always remain its composure. 

Nike

I bet you didn't know all of this about Nike!

Originally Nike was known as Blue Ribbon Sports, it was founded by a track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile.

 The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971, the relationship between Knight and Tiger was nearly coming to an end . Blue Ribbon Sports prepared to launch its own line of footwear, which would bear the newly designed Swoosh by Carolyn Davidson.

By 1972 Nike had made up a swoosh that is now on the products today, that swoosh was first appeared in 1972 on a soccer shoe. Its known to date that every nike product has that swoosh on it.

Nikes mission statement is to bring inspiration and innovation to every athlete in the world, And who ever likes to follow Nike and there clothes or any products.